Blogger See, Blogger Do? It's not news that blogs are here to stay both here and abroad, but the following results from a Peppercom and Bulldog Reporter survey of 1,162 marketing industry executives from the United States and United Kingdom shed more light on the trendy subject.
The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. Fifty-seven percent of online adults have used the internet to watch or download video, and 19% do so on a typical day.
Media Relations: The Beat Goes On Whether PR Pros Are Online Or Not
Media Relations: A Daily Grind Or Not? The following checklist contains functions and features that will round out any newsroom to make it as valuable as possible for all relevant constituents.
Communicators are wise to incorporate consumer-generated media into the marketing mix, as a recent survey conducted by the American Marketing Associate and Opinion Research Corporation found that most adults prefer companies that market via consumer-generated media versus traditional, “professional” platforms.
July 25, 2008 
