Crisis Communications: Made in China

May 12, 2008

The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to product defects conducted by Umbria (a blog analyst of consumer...

FREE REGISTRATION is required to access this article and others on the site. Please complete the form to gain access. Thank you.