The "Boomer"ang Effect

May 12, 2008

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between the ages of 42 and 60. According to the survey, which polled more...

FREE REGISTRATION is required to access this article and others on the site. Please complete the form to gain access. Thank you.