Media Relations

Consumer brands often make the same seasonal PR mistake: They start pitching when shoppers begin buying. Editors, however, start planning those stories months earlier. While marketers and communicators focus on summer promotions, Prime Day and… Continued

PRNEWS celebrated the 2026 Top Women Gala at Current in New York City last week. And for the first time the event brought together two groups of incredible women professionals: the 2026 PRNEWS Top Women in PR and Communications and Chief Marketer’s 2026 Top Women in Marketing.

PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.

Jason Spells, an ESPN on-air personality who’s been in the game for years, offers first-hand insights into what has changed in media and what still moves the needle.

Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.

Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.

From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.

Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.

Understanding what journalists don’t want is just as important as understanding what they do want.

PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.