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 Top Story
Picking a Celeb Spokesperson
To gain awareness of your company's cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. more Just-Published Media Relations Research: Three Steps to Marketing Success for Small Businesses
For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. more The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons
Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. more Five Simples Rules for Handling the Press When in Crisis Mode
Imagine this scenario: It's 5:00 pm and you just got word that your company's CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. more Mitigating Confusion Caused by Unofficial Spokespersons
Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment. more More Stories
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