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Case Study: Have Headphones, Will Travel: Podcasts Up the Ante for Philadelphia-Bound Tourists

February 18, 2008

Companies: Greater Philadelphia Tourism Marketing Corporation and Pew Charitable Trusts Timeframe: 2006-present When Suzanne Biemiller, senior officer for Pew Trusts' civic initiatives, read an article in the New York Times about underground podcasts being developed for the Museum of Modern Art, she was hit...

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