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Gen Y Lives for Tech

Branded Content Sites Score Big

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Quick Study: Thought Leadership Gives An Edge; Traditional Advertising Models Are Shifting; Creativity M.I.A.

April 7, 2008

*Leading Via Thought Leadership: The Expert's Edge (McGraw-Hill, 2008), by Ken Lizotte, asserts that thought leaders--"the go-to authorities in their fields"--make more money than their competitors. The book, which cites strategies for obtaining thought-leadership status, also identifies a number of key...

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