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Case Study: Playing Word Games: PR Effort Revs Measurement Engine for Effective Marketing Messages

April 28, 2008

Company: Microsoft Agency: Waggener Edstrom Timeframe: 2006 For any brand, the impact of its messaging on consumers in the retail marketplace is of critical importance, particularly when a new product is being launched. When Microsoft sealed a co-marketing pact with Best Buy for its announcement of the...

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