Case Study: Playing Word Games: PR Effort Revs Measurement Engine for Effective Marketing Messages
April 28, 2008
Company: Microsoft Agency: Waggener Edstrom Timeframe: 2006 For any brand, the impact of its messaging on consumers in the retail marketplace is of critical importance, particularly when a new product is being launched. When Microsoft sealed a co-marketing pact with Best Buy for its announcement of the... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
Not a subscriber? Subscribe Now Learn More
|