How To...Launch a Low-Cost Viral Marketing Effort
May 12, 2008
During the last six months, Warner Bros. has implemented a clever viral marketing campaign for the upcoming summer release The Dark Knight aimed at fans of the Batman franchise (the film is a sequel to 2005's Batman Begins, which reactivated the series after an eight-year hiatus). Developed through the... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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