Strike Ten Entertainment Enters a Multiyear Sponsorship Agreement With Dale and Thomas Popcorn

August 6, 2008 | 8:00 am

ARLINGTON, Texas, Aug. 6 /PRNewswire/ -- Strike Ten Entertainment, the marketing arm of the bowling industry, announced today a new sponsorship agreement with Dale and Thomas Popcorn that will allow the millions of consumers who frequent the Strike Ten Entertainment member centers across the nation to enjoy the gourmet popcorn known for its fresh taste and variety of delicious flavors.

With the power of a booming bowling industry behind them, the deal brings Dale and Thomas' everyday snacking brand, "Popcorn, Indiana," to league and recreational bowlers, special events and birthday parties. Featuring its signature Kettle Corn in its iconic red bag and a wide assortment of other sweet and savory flavors, Popcorn, Indiana will be available to bowling centers nationwide. The new partnership features incorporation into a national distribution program, in-center media, national advertising, online marketing and a cross-promotional program to drive sales back to retail outlets.

"Of the 67 million annual bowlers, more young people and families are participating with centers across the country selling more food and beverages than ever before," states Jim Sturm, Chairman of Strike Ten Entertainment. "This opportunity allows Popcorn, Indiana to reach young audiences in a completely different venue. This partnership will give Popcorn, Indiana access to the more than 2,100 Strike Ten Entertainment member centers nationwide."

Popcorn, Indiana impressed bowling industry representatives this year at International Bowl Expo 2008. Participants at the premier event voted Popcorn, Indiana as one of their favorites, solidifying the treat's claim to bowling fans across the nation.

"We are thrilled to partner with Strike Ten in a fully integrated marketing program that not only delivers brand exposure and retail promotional ties, but provides extensive distribution opportunities for our healthful everyday snacking brand Popcorn, Indiana," states Warren Struhl, CEO of Dale and Thomas. "With our assortment of flavors, Popcorn, Indiana is a great snack for leagues, birthday parties, corporate events and of course the growing number of recreational bowlers."

About Strike Ten Entertainment

Headquartered in Arlington, Texas, Strike Ten Entertainment is a division of the 75-year-old Bowling Proprietors' Association of America and the marketing arm of the bowling industry. Strike Ten Entertainment's mission is to increase the number of paid bowling games in bowling centers each year through promotions, publicity and industry-wide marketing initiatives.

About Dale and Thomas Popcorn

Dale and Thomas Popcorn is one of the fastest growing snack food companies in the U.S. Based in Englewood, New Jersey, the company markets both the gourmet, chef crafted Dale and Thomas brand along with Popcorn, Indiana(TM), an all-natural and healthful Kettle Corn brand, sold at supermarkets, drug stores, C-Stores and club stores throughout the country. The company has achieved a high level of recognition as it was selected by Oprah Magazine as one of her favorite things, and most recently its Popcorn, Indiana Kettle Corn was named a favorite in Shape Magazine's 2008 Snack Food Awards. The company's Chef Ed has appeared on the Today Show and The View, as well as other national television appearances. The company has also been featured on the CBS Early Show and the Big Idea with Donny Deutsch on CNBC. Currently there are nine Dale and Thomas retail stores, located in New York City, New Jersey, Pennsylvania, South Florida, Michigan and Massachusetts. Dale and Thomas Popcorn is also available at www.daleandthomas.com, Popcorn, Indiana at www.popcornindiana.com and both brands at 1-800-POPCORN.