Metrocorp Launches New Websites for Boston Magazine and Philadelphia Magazine Created by Format-Studio

August 7, 2008 | 10:33 am

NEW YORK, Aug. 7 /PRNewswire/ -- Metrocorp has launched new websites for Boston Magazine and Philadelphia Magazine. Both sites were designed by Format-Studio, which specializes in developing customized digital publishing solutions for leading media brands.

"We chose Format-Studio for their experience in successfully integrating major magazine brands online, specifically by creating a complementary design with print as well as incorporating a better user interface for our readers," said Bethany Branon, Director of Digital Media for Boston Magazine and Philadelphia Magazine.

"Boston Magazine and Philadelphia Magazine offer their readers a tremendous amount of valuable local content," says Jeremy Davis, Partner, Format-Studio. "Our goal was to develop an intuitive navigation structure complemented by an inviting visual design that would help readers find the content they're looking for quickly and effectively."

About Format-Studio

Format-Studio specializes in developing customized digital strategies for leading media brands including New York Magazine, New York Times, Le Monde, Glamour, and Prevention, among others. The agency offers full-service capabilities including strategy, design and production. Format-Studio's goal is to increase their publishers' revenues in today's constantly changing economic environment. Format's management team of Jeremy Davis, Andrew Lerner and Bob Davidowitz brings together a unique combination of strategy, product development and publishing experience. Founded in 2006, Format-Studio (http://www.format-studio.com) is headquartered in New York City.

About Metrocorp

Metrocorp, publishers of Philadelphia Magazine and Boston Magazine, are pioneers in the city magazine business. Established in 1946, its magazines have collectively won 8 National Magazine Awards. With the mission of being the local authority on living better and smarter in their respective cities, Metrocorp views the web as an essential tool to meeting the needs of their community.