Javelin Direct Appoints Strategic Analytics Expert Satnam Singh Vice President, Decision Support

August 7, 2008 | 1:15 pm

DALLAS, Aug. 7 /PRNewswire/ -- Javelin Direct (www.javelindirect.com), a next-generation direct marketing agency with an expertise in bringing accountability to all marketing disciplines, has named Satnam Singh Vice President, Decision Support. Based in Javelin Direct’s Dallas office, Singh reports to David Selwood, Senior Vice President, Decision Support.

“Clients value Javelin Direct for its ability to wring actionable insights from data,� said Greg Banks, North American President, Javelin Direct. “Satnam brings a wealth of real-world analytical experience across industry categories such as retail, finance, travel and telecommunications. His ability to interpret data based on his knowledge of many industries gives clients insights they can rely on.�

In the development of a shopping website for a top financial corporation, Singh stepped up to become a major facilitator of strategy among the many vendors and the client to ensure that the project was a success not only from a measurement standpoint, but also in collective lessons learned from his analytics experience across campaigns in many industry categories. The result was a highly successful and tightly integrated effort among the client and vendors that made the best strategic use of analytical insights.

Prior to joining Javelin Direct, Singh was Principal Consultant for the Customer Insights Group at Avenue A | Razorfish, where his team of interactive marketing analytics consultants helped clients optimize their online marketing campaigns by combining their knowledge of website optimization, consumer experience measurement, leading advertising networks, advanced click-stream analysis and qualitative data gathering through surveys. Before Avenue A | Razorfish, Singh worked in cutting-edge analytics teams at industry leaders such as Akamai Technologies and Keynote Systems.

Singh has used quantitative and qualitative assessments to improve the performance, usability, and customer-interaction strategy of Web sites for clients such as American Express, Rodale, Circuit City, Ask Jeeves, and the Weather Channel.

About Javelin Direct

Javelin Direct (www.javelindirect.com), with offices in Dallas, New York, Los Angeles, and San Antonio, is a next-generation Omnicom direct marketing agency that brings accountability to all marketing disciplines. It helps clients generate measurable goals, actions and results that improve ROI, is nimble in adapting its proven processes, develops data-driven models that produce keen consumer insights, and integrates campaigns across all channels and with all partners.

About Star Marketing

Javelin Direct is a part of the Star Marketing Group (www.starmsgroup.com), a division of Omnicom Group Inc. (www.omnicomgroup.com) and a network of customer experience management agencies and specialist services including CRM, interactive, direct, digital, and search media, analytics, email, strategic consulting, and process improvement.

About Omnicom

Javelin Direct is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

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