http://prnewsonline.com/ PRNewsOnline en-us 2008 Mon, 12 May 2008 10:07:04 EDT http://prnewsonline.com/ http://prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Successful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is an engaged... http://prnewsonline.com/corporate/11726.html http://prnewsonline.com/corporate/11726.html Mon, 12 May 2008 12:00:00 EDT     Before agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties.     “When choosing to partner with an organization for philanthropic purposes, Magnolia... http://prnewsonline.com/corporate/11727.html http://prnewsonline.com/corporate/11727.html Mon, 12 May 2008 12:00:00 EDT Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker health and safety, employee morale... http://prnewsonline.com/corporate/11718.html http://prnewsonline.com/corporate/11718.html Tue, 6 May 2008 12:00:00 EDT Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents say they frequently recall messaging, and 33% do so... http://prnewsonline.com/corporate/11719.html http://prnewsonline.com/corporate/11719.html Tue, 6 May 2008 12:00:00 EDT Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of the nation's largest buyers of green power."... http://prnewsonline.com/corporate/11723.html http://prnewsonline.com/corporate/11723.html Tue, 6 May 2008 12:00:00 EDT Building beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a brand through... http://prnewsonline.com/corporate/11705.html http://prnewsonline.com/corporate/11705.html Mon, 28 Apr 2008 12:00:00 EDT Last week Chicago Climate Exchange, Inc. (CCX), announced that it had signed a joint marketing deal with Dow Jones Indexes to co-brand, caclulate, market and license the Dow Jones/CCX Emissions Indexes based on European carbon, U.S. carbon and other indexes to be developed by CCX. Dow Jones Indexes will be... http://prnewsonline.com/corporate/11680.html http://prnewsonline.com/corporate/11680.html Mon, 21 Apr 2008 12:00:00 EDT According to a study that focused on bloggers, which was recently conducted by Nielsen Online, protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007. While early in the year discussion was dominated by the topic of global... http://prnewsonline.com/corporate/11669.html http://prnewsonline.com/corporate/11669.html Wed, 16 Apr 2008 12:00:00 EDT The Bayer USA Foundation recentlly announced that it has awarded a $135,000 grant to ASSET Inc. (Achieving Student Success through Excellence in Teaching), the science education reform program Bayer helped to create in Southwest Pennsylvania in 1994. Today the program is considered a national model for... http://prnewsonline.com/corporate/11637.html http://prnewsonline.com/corporate/11637.html Mon, 7 Apr 2008 12:00:00 EDT CRO (Corporate Responsibility Officer), a unit of business media publisher Crossing Media, has begun providing enhanced access to CRO member companies' corporate responsibility and sustainability reports through a content partnership with the U.K.'s CorporateRegister.com, which offers the globe's largest... http://prnewsonline.com/corporate/11628.html http://prnewsonline.com/corporate/11628.html Mon, 31 Mar 2008 12:00:00 EDT On March 19, 2008, approximately 200 PR pros gathered at the National Press Club to celebrate the winners and honorable mentions of PR News’ CSR Awards, and to hear keynote speaker Carrie Hall, communications and public affairs officer at the United Nations Global Impact, speak about the evolving global awareness of principled behavior as a strategic business asset.... http://prnewsonline.com/corporate/11555.html http://prnewsonline.com/corporate/11555.html Mon, 24 Mar 2008 12:00:00 EDT BASF is the world's first company of its kind to present a comprehensive carbon balance for its operations. The results show that BASF products can save three times more greenhouse gas emissions than the entire amount caused by the production and disposal of the company’s products. “Climate... http://prnewsonline.com/corporate/11581.html http://prnewsonline.com/corporate/11581.html Mon, 24 Mar 2008 12:00:00 EDT Leading manufacturers are gearing up to share their climate strategies at the inaugural Sustainable Manufacturing Summit on April 8-9 in Chicago. "Sharing non-proprietary information improves total collective corporate effectiveness in design and implementation of sustainability efforts," says... http://prnewsonline.com/corporate/11532.html http://prnewsonline.com/corporate/11532.html Mon, 17 Mar 2008 12:00:00 EDT EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, has just released the results of the third EcoPinion survey on green brands and brand messaging. The third EcoPinion Survey highlights the fact that very few brands have any resonance in the market for... http://prnewsonline.com/corporate/11512.html http://prnewsonline.com/corporate/11512.html Mon, 10 Mar 2008 12:00:00 EDT After 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer economically disadvantaged children in the U.S. the ability to compete... http://prnewsonline.com/corporate/11495.html http://prnewsonline.com/corporate/11495.html Tue, 4 Mar 2008 12:00:00 EST The rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing Institute, an estimated 35 million Americans – mostly educated women – are LOHAS*... http://prnewsonline.com/corporate/11476.html http://prnewsonline.com/corporate/11476.html Tue, 19 Feb 2008 12:00:00 EST Encouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America's business professionals in the work of nonprofits and communities. A growing number of companies have begun to support... http://prnewsonline.com/corporate/11466.html http://prnewsonline.com/corporate/11466.html Thu, 14 Feb 2008 12:00:00 EST Corporate Responsibility (CR) issues are picking up steam, with expectations of businesses becoming increasingly public, especially those in the environmental sector. Consumers feel confused about the issues and the role they as individuals can play. They are looking to business to help them. Those were... http://prnewsonline.com/corporate/11454.html http://prnewsonline.com/corporate/11454.html Mon, 11 Feb 2008 12:00:00 EST For the past several years Nike has worked with the Global Alliance for Workers and Communities (GA), a non-governmental organization dedicated to improving the workplace experience in developing nations. Citigroup has a longstanding relationship with Habitat for Humanity, a partnership it says is natural... http://prnewsonline.com/corporate/11452.html http://prnewsonline.com/corporate/11452.html Wed, 6 Feb 2008 12:00:00 EST Many companies now emphasizing their green bona fides have found it can backfire if the makeover is more PR than operational. For example, as the green movement got traction in the 1990s, one firm boldly launched a corporate responsibility report in which it announced: “We will … integrate... http://prnewsonline.com/corporate/11448.html http://prnewsonline.com/corporate/11448.html Mon, 4 Feb 2008 12:00:00 EST