Guide to Best Practices in PR Measurement Vol. 2

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Measurement is both the Holy Grail and the gnat swirling in front of our faces on a hot summer day. We love measurement and we hate it. But at the end of the day, we need it. It’s what makes our organizations better, more efficient. It’s what makes us more successful, smarter.

PR News has woven the topic of measurement into nearly every story we write. Despite the fact that journalists by nature are cynical and will always want you to “prove it,” we know that if it can’t be measured, then there’s something missing. You get that. What’s hard to grasp, though, is how to measure, what to measure — and then, what to do with the results.

Chapters in the Measurement Guidebook:

• Trends & Opportunities
• What’s Your Reputation Worth?
• Media Relations Measurement
• Measuring Marketing Communications
• Leveraging New Media
• Making the Sales Link
• Proving Your Worth
• Measuring What’s Inside: Internal PR
• Case Studies in Measurement
• Dictionary of Public Relations Measurement and Research

PR News Measurement Guidebook challenges you to step up your game, and we show you how. We’ve asked measurement experts from all walks of business life — corporations, nonprofits, PR firms and universities — to share their ideas on the next practices in PR measurement. There is no cookie-cutter recipe here, but there are shared strategies and tactics. From this guidebook, you can pick and choose the ideas and techniques that are best for you.

This is the industry's only book on measurement tailored to communicators.

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com for a replacement.