Media Training Workshop:
How to Present Your Company and 
Build Stronger Relationships with the Media and Citizen Journalists 

A One-of-a-Kind Workshop for any PR Professional Who Deals with the Media—in Print, On-Air and Online

Invite your entire staff to attend at one low price, $329 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.

About the Webinar:

Communicating to the media and with the media is more challenging and essential than ever. From traditional reporters to citizen journalists, the bar is raised higher than ever in how you and your senior executives convey your key messages and monitor their effectiveness. Whether you’re a spokesperson for your organization or your client, or are responsible for media-training your top executives, you know how high the stakes are – and that the road to failure can be quick and painful in a 24/7 information cycle.

Join us on Wednesday, September 17 for one of PR News’ most highly acclaimed webinars on media training, though with a new twist: recognizing the importance of your messaging in emerging media, this webinar will also focus on media training for the Internet, the blogosphere and other new media platforms. We’ll show you how to conduct interviews with bloggers and other citizen journalists and how to measure your messaging across the wide spectrum of media platforms.

In just 90 minutes, you’ll learn the ropes on becoming a better spokesperson, on training your key executives to present themselves and their key messages to the media, and on what makes the media tick.

We’ve lined up highly skilled PR professionals who will share their experiences working with the media during good times and bad, and how they’ve positioned their organizations for positive coverage through the power of PR and good media training.

At this webinar, our expert media trainers will show you how to:

• Handle sensitive issues during an interview
• Field difficult questions and bridge to positive answers
• Avoid misquotes
• Become a reliable source for reporters
• Develop quotable messages and sound bites
• Gain critical leadership skills
• Appropriately decline to answer certain types of questions, i.e., proprietary, classified information, hypothetical, litigation and competitive questions)
• Media train for various scenarios, i.e., press conferences, Webcasts, on-air, print, etc.
• Communicate with bloggers
• Understand and manage citizen journalists online
• Conduct interviews via new technology, i.e. podcasts, videocasts, etc.
• Leveraging online journalists and bloggers to respond to crises online
• Measure how well your messages are resonating with all your key stakeholders
• Track how your messaging is resonating in the blogosphere
• Measure the effectiveness of your messaging and reputation
• Find out the best cost-effective measurement

Hear from these experts:

	Andrew Gilman President & CEO CommCore Consulting Group
	Karen Friedman President Karen Friedman Enterprises, Inc.
	Ken Capps Vice President, Public Affairs Dallas/Fort Worth International Airport

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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