How to Use Instagram and Facebook for Brand Success

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Join PR News’ webinar on Sept. 24 and get Instagram and Facebook case studies loaded with actionable content that you can take back and integrate into your own communications programs. You’ll get the competitive edge you need to crowd out your competitors and use Instagram and Facebook for measurable impact.

There’s no better social platform than Instagram to tell your brand’s visual story—Instagram has 300 million monthly active users, and it’s estimated that by year’s end 27% of the U.S. population will be using it. Its appeal for millennials (and their younger siblings, parents and grandparents) is matched by the overwhelming power of its parent company—Facebook.

At this Webinar, you'll learn how to:

Use Instagram even if your brand isn’t b2c
Target a specific market with Instagram
Visualize your organization’s mission
Determine what your target audience is Instagramming
Measure your communications efforts on Instagram
Work around Facebook’s news feed algorithm and cutbacks on organic reach
Determine what your audience likes on Facebook—and give it to them
Use Facebook Analytics to determine which posts are working and not working
Track the effectiveness of paid Facebook posts

Webinar Speakers

Katie Keating Program Manager for Social Brand Strategy IBM @ThingsSheSaid @IBM	Dwayne Roark Global Business Communications Director The Dow Chemical Co. @DwayneRoark
Margaret Case Little Senior Director, Communications & Brand Strategy National Retail Federation @mcaselittle	Moderator: Steve Goldstein Editorial Director PR News @SGoldsteinAI

Purchase Today

Speaker Preview

"In order to build trust on Instagram, brands must stay true to the platform and be picky with the content they post. It will pay off." - Katie Keating, Program Manager for Social Brand Strategy, IBM

"Social media in the B2B environment means content at the right place and right time. Are your customers looking for you on Facebook? [The] B2B world may be surprised." - Dwayne Roark, Global Business Communications Director, The Dow Chemical Co.

Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.