PR Measurement Track:

High-Return Tactics for Measuring Your Integrated Communications Efforts, from MySpace to Face to Face

Presented by PR News Sponsored by TNS Media Intelligence/Cymfony

Attend From your desktop or conference room

Invite your whole team to attend at one low price. $297 per location

Each registration comes with access to the archived version of the program and the materials for 1-year.

• Speakers
• Who Should Attend?
• PRSA Accreditation
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

This 90-minute Webinar Features Case Studies, Lessons Learned, New PR & Marketing Measurement Formulas and Downloadable Material.

If measuring your communications efforts boils down to counting clips, paying in a vacuum for search engine keywords, collecting favorable coverage of your company and devising umpteen scorecards, then you might be like the rest of your PR colleagues who -- without true measurement standards -- are just hoping for the best.

We’re inviting you to break out from the pack and learn how to measure your initiatives across all media – from magazines to blogs to newspapers to broadcast.

Please join PR News on Oct. 30 as we bring together a panel of powerful media relations and measurement experts who will present advanced methods of measuring online, print and broadcast media – advanced yet affordable, strategic yet practical.

PR News’ Integrated Media Measurement Workshop will offer you the latest trends and tactics -- what’s working, what’s not – as well the latest ways to integrate communications measurement into your organization’s business goals. You’ll also hear how to measure your failures, too, so you can stop spending money on efforts that’s don’t pay off. Lastly, we’ll show you how to better tie in your media relations to sales.

After attending the October 30 PR News workshop, you’ll have a better understanding and grasp of the following key media measurement areas:

Linking Media Analysis to Business Objectives:

• No more analysis in a vacuum
• Getting senior management involved
• How to connect media analysis and outcomes
• How to boost your organization’s sales efforts with better media measurement strategies

Digital PR Measurement:

• Social Media – focus points for communications success
• Blog measurement – how people are doing it
• Podcasts – what you need to measure
• Website measurement – no longer optional
• Broadcast measurement – what's new, what's possible
• Content analysis of online messages
• Integrating new media measurement into your total measurement program
• Online traffic, links, and revenues: how PR can drive these indicators
• Reporting the results: traps and tips

Five steps to set up your integrated communications measurement dashboard:

1. Determine audiences and key stakeholders, online and offline
2. Deciding what's important – the most useful metrics
   • Messaging
   • Positioning on key issues
   • Visibility of spokespeople
   • Recommendations
   • Brand visibility
   • Brand benefit mentions
3. Select your benchmark – what are you comparing your results to?
4. Picking a tool
   • Do it yourself vs outsourcing
   • Pros and cons of automated analysis
   • Low-end products for limited budgets
5. How to use the data
   • For strategic planning – case studies
   • For tactical planning – product roll outs, press tours
   • In a crisis – case studies
   • For spokesperson management
   • For competitive advantage
   • To set realistic expectations

Speakers:

	Katie Paine President, KD Paine & Partners
	John Greenberg Vice President and co-founder of goodmind
	Margot Sinclair Savell Director of Media Research and Measurement Seattle office of Weber Shandwick Worldwide

Moderator:

Jim Nail
Chief Marketing and Strategy Office, TNS Media Intelligence/Cymfony

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

A virtual seminar brought to you by PR News
Sponsored by:

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