Archive: October 2007

Company: Shingle Springs Rancheria Agency: Pacific Research & Strategies, Inc. Timeframe: 2006 Cultural tensions have always run high in El Dorado County, California, where about 140 member of the Shingle Springs Tribe reside; those tensions… Continued

*Client-Agency Mismatches: It’s no secret that not all client-agency relationships are matches made in heaven, but how do you know if you are steps away from choosing the wrong shop? Applegate Media Group’s Susan Applegate… Continued

PR News and BurrellesLuce surveyed more than 400 PR execs to take the pulse of measurement activities, in turn uncovering a few inconsistencies: Nearly 25% of respondents’ C- level management does not require measurement, and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. If your account value to an agency represents less than 30% of their current total billing, they are probably too large for… Continued

This article was written by Susan Nickbarg, principal, SVN Marketing, as a follow-up to her 09-24-07 PR News feature on CR and Millennials. Enter the Millennials. Also referred to as Generation Y, this group, comprised… Continued

We are on the precipice of a watershed moment in measurement, and the tipping point is integration – and not in the traditional sense of breaking down silos between marketing and PR. That is part… Continued

Today, like it or not, we live in a culture of images. Almost any college textbook on media can encapsulate both the events and innovations that have shaped what is today known as public communications,… Continued

Company: The National World War I Museum Agency: Fleishman-Hillard & O’Neill Communications Timeframe: 2006 For most people today (archivists and historians notwithstanding), the events of World War I, which transpired nearly a century ago, is… Continued

*Passing the Baton: Relinquishing command is never easy, and may prove especially hard for baby boomers used to working hard in a fast-paced economy. Failed attempts at power switches abound lately. J.C. Penney dismissed its… Continued

As discussed in page one “Sustainability Reporting: Green Is the New Black,” the communications industry – and business as a whole – has taken to the practice of going “sustainable.” Here are the charts and… Continued