PRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.
Preparing Your Organization for Communicating During a Cyber AttackMarch 27th, 2023 by Julianna Sheridan
As breaches and cyber attack concerns continue with increased frequency, these are a few things to keep in mind when forming your communications strategy:
Silicon Valley Bank: A Masterclass in How Not to Handle a CrisisMarch 16th, 2023 by LISA ANN PINKERTON
When reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent. Our author provides steps SVB should have taken to communicate
How to Level with Clients in CrisisMarch 13th, 2023 by Arthur Solomon
Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.
PR Roundup: Oscar PR Preparations, Uvalde Comms Mistakes, No More Severance SilenceFebruary 24th, 2023 by Nicole Schuman
PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.
PR Roundup: Norfolk Southern, Tesla, Hyundai and Kia Show Varied Ways of Addressing PublicFebruary 17th, 2023 by Nicole Schuman
It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected.
Southwest Airlines May Compound Crisis With CEO Snub of CongressFebruary 10th, 2023 by Evan Nierman
The Southwest Airlines CEO’s absence from this week’s congressional review of the aviation meltdown may be enough to ground the airline’s flagging reputation.
PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP MeltdownFebruary 9th, 2023 by Nicole Schuman
From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with.
Grading Memphis PD’s Communication: Better Than Some, But Not PerfectFebruary 2nd, 2023 by John Guilfoil
The beating death of Tyre Nichols exposes many things, including the Memphis Police’s PR work, especially its press release and police report. PR pro John Guilfoil, who works with police departments, grades the Memphis PD’s communication so far.
Crisis Averted: Adani, Hindenburg and PagerDuty Prove Communication MattersFebruary 1st, 2023 by Seth Arenstein
We thought Adani might have averted a bad situation since its FPO was successful. That changed quickly. PagerDuty’s issue is more predictable. Its CEO needs a communication function or a more competent one.