Crisis Management

zoom meeting, digital meeting on screen

A Peek Inside a Crisis War Room From Chicago Navy Pier’s Top Communicator

February 23rd, 2021 by

We hear from Payal Patel, communications director at Chicago’s Navy Pier on her communications philosophy, building a crisis communications war room and PR’s role in the tourism industry’s recovery.

Texas license plate snowed over

Texas Storm Communications Show Stark Messaging Contrasts

February 22nd, 2021 by

In an area not exactly used to dealing with snow, ice and frigid temperatures, the utility infrastructure crumbled, leaving millions without power, heat and fresh water for days. Getting important information out to those who need it can be extremely difficult for audiences who primarily depend on electricity, internet and wifi to power their communications needs. 

Cleaning poster from CDC and ACI

American Cleaning Institute Recalls Year of Crisis Communication

February 19th, 2021 by

While cleanliness was on most peoples’ radar, the threat of COVID-19 elevated concerns about germs to a more common topic of conversation. Enter the American Cleaning Institute, whose communication team suddenly found itself at the center of a hot topic. Here’s how it handled a bevy of queries from media and the public and spread its message.

cancelled stamp on calendar

Reputation Management: Moving Forward in the Wake of Cancel Culture

February 19th, 2021 by

Social media is a great way for companies and organizations to engage clients and potential customers. A poorly worded or insensitive post, though, can result in cancellation. While users should always proceed carefully, preparation for a backlash can help you react should an angry online mob target your posts.

Communicating Coronavirus: Messaging the Vaccine, Variants and Masks

February 18th, 2021 by

Have we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?

The Hockey News February Cover

The Hockey News Misses on Diversity Opportunity

February 16th, 2021 by

It seems like every day there’s another brand—this time a publication—getting called out for short-sighting diversity. Today “The Hockey News” (THN), featured on thanks to an editorial partnership, tweeted about what could have been… Continued

Hilton hotel being cleaned by man in mask

For Hilton, Crisis Planning and Flexibility Prove Key in Uncertain Times

February 9th, 2021 by

Nigel Glennie, VP, global communications at Hilton, offers insight into the communication side of the hard-hit travel and tourism industry and a preview of what he’ll be sharing during PRNEWS’ Crisis Management Virtual Event next month.

Super Bowl LIV logo

NFL, Tampa Communicate COVID Protocols: Will Super Bowl Fans Listen?

February 4th, 2021 by

On Feb. 7, the U.S. will see a first during the pandemic—22,000+ ticket holders attending the Super Bowl, in-person, at the actual venue, Raymond James Stadium, which holds 75,000 people. This of course, brings a whole new set of challenges—maintaining the health and safety of attendees. 


GameStop, Reddit Shows the Need for PR to Monitor All Platforms

January 28th, 2021 by

The GameStop/Reddit fiasco offers several lessons for communicators. One is that the savvy PR pro pays attention to all platforms and discussions, including those on private message boards, closed Facebook groups, Reddit and Substack and many more. In addition, prepare your executive to offer more than emotion and staid talking points during TV interviews.

After She Faces the Nation on CBS, PR Tips for Dr. Birx

January 25th, 2021 by

Proving that there’s no time off for some PR pros, we asked those on Twitter Sunday, right after Dr. Deborah Birx’s interview on “Face the Nation,” about how they’d advise her. More than one dozen PR pros gave her a lot of good communication, crisis and reputation advice for free.