Branding/Marketing

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Explainer: What is Sonic Branding?

November 30th, 2022 by

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Considering Audiences’ Spiritual Interests May Help Your Messaging

November 9th, 2022 by

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

Twitter blue checkmark on phone

What Do Twitter’s Blue Check Mark Changes Mean for Brands?

November 8th, 2022 by

Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.

Branding Expert Says Twitter’s Damaged Trust is Recoverable

October 28th, 2022 by

Branding expert Mario Natarelli concedes the unseemly details that emerged during Elon Musk’s forced acquisition of Twitter damaged brand trust. Yet he’s confident Musk and Twitter can regain that trust by focussing on what Twitter does well and improving the platform.

The AARP and Frameworks Institute offered these vibrant images of the 50-plus community to showcase proper representation in messaging for age..

Communication Tips for Combatting a Forgotten DEI Topic: Ageism

October 24th, 2022 by

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.

2022 PRNEWS Platinum Awards Winners Unveiled

October 12th, 2022 by

Marketing and communication professionals gathered in New York on Wednesday (October 12) to celebrate the PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

The ‘Philadelphia Inquirer’ and Ryder Let Customers Lead the Way on Focus Groups

September 30th, 2022 by

Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.

College athletes, PR and NIL deals

Avoiding Communication Crises with NIL Campaigns

September 6th, 2022 by

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

PRNEWS Unveils Platinum PR Awards Finalists, Winners Unveiled Oct. 12 at NY Gala

August 22nd, 2022 by

PRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.

Explainer: What is NIL?

August 15th, 2022 by

Our Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.