Branding/Marketing

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NFTs Offer Limitless Potential for Marketers, But They Must Mature First

August 4th, 2022 by

NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.

How to Coordinate PR, Marketing to Avoid Unwise Ad Placement and Reputation Damage

August 2nd, 2022 by

In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.

Dallas Cowboys’ Black Rifle JV Shows Lack of PR Savvy & Planning

July 11th, 2022 by

If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

Considerations While Weighing a Rebrand: Research, Communicate and Measure

July 6th, 2022 by

Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

Patriotic American flag lighting in Times Square New York City

Communicators Navigate Patriotic Messaging After Sentiment Declines

July 1st, 2022 by

The concept of patriotism holds a nuanced meaning to different demographics in the country.

Juneteenth Blunder Sparks Conversation about Transactional Marketing

June 16th, 2022 by

Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued

Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands

June 9th, 2022 by

Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO.  The… Continued

Offbeat PR: Promoting the TUSHY Bidet

June 7th, 2022 by

Our second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.

Audience-Monitoring Taps ‘Demand’ for Donut-Scented Makeup, Cheetos-Safe Homes

May 24th, 2022 by

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

Many people are opting out of Mother's Day emails due to trauma.

Opting Out of Mother’s Day: A Step Forward in Inclusive Marketing

May 5th, 2022 by

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.