Branding/Marketing

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Many people are opting out of Mother's Day emails due to trauma.

Opting Out of Mother’s Day: A Step Forward in Inclusive Marketing

May 5th, 2022 by

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

Cracker Jill rebrand of Cracker Jack shows inclusive packaging to support women in sports

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging

April 7th, 2022 by

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Explaining Decisions on Russia: Begin with Why and Don’t Over-Communicate

April 5th, 2022 by

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

setting the doomsday clock

Offbeat PR: Promoting the Doomsday Clock

March 8th, 2022 by

Our first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

Increasing ROI by Aligning PR and Marketing

March 1st, 2022 by

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

Contest Entries: Know Your Audience, Proofread, Provide Detail and Measure

February 28th, 2022 by

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.

Old BlackBerry phones have a surprising number of fans

BlackBerry Mobile Sunset Inspires Ideas for Brand Loyalty

January 4th, 2022 by

One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account. 

[VIDEO] Conference Board’s Ivan Pollard Joins PRNEWS Live

November 17th, 2021 by

During this week’s PRNEWS Live, former General Mills global CMO Ivan Pollard says Betty Crocker knows about cake and authentic consumer engagement.

2021 PRNEWS Platinum Awards Winners Unveiled

November 16th, 2021 by

Marketing and communication professionals gathered virtually Tuesday to celebrate the PRNEWS Platinum Awards, which mark excellence across people, teams and campaigns.

thumbs down

Can a Fun Brand Name Bring Faster Forgiveness?

October 26th, 2021 by

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names.