Digital & Technology

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GAAD: A Day to Add Accessibility into Content and Communication

May 18th, 2022 by

While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.

High-Tech Company Goes Low-Tech When Shooting Crisis-Response Video 

May 18th, 2022 by

How Avid handled its crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Avoiding Metaverse Mayhem: Regulating Virtual Influencers as Nearly Human

May 11th, 2022 by

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

The Human Touch is Necessary: An All-Inclusive Tool Remains Elusive…for Now

February 15th, 2022 by

While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.

The Democratization of PR Tech: There’s No Reason to Sacrifice ‘Form for Function’

February 1st, 2022 by

President of PR tech’s newest merger, Onclusive’s Sean O’Neal, argues media monitoring is eminently affordable. So, there’s no budgetary reason not to measure.

Tools, Websites and Extensions to Up Your Digital PR and Content Game

January 27th, 2022 by

Online tools, websites and internet extensions are the lifeblood of many data-driven campaigns. These online accessories have helped streamline many aspects of our day-to-day roles. The online PR and marketing community are great at finding these tools and sharing them far and wide on social media. Whether you’re looking for a simple keyword tool to help you write elevated performance content for SEO or you’re building out an internal bank of quick-win datasets, here is a list of useful tools

PR Preps Safety Narrative as CES Touts Smart Homes, Autonomous Vehicles

January 6th, 2022 by

We asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.

2022 Strong for Tech as WFH and Virtual Events Become Normalized

December 1st, 2021 by

As a supplement to predictions from PR pros in this edition, we asked a technology vendor, Ben Chodor, president of Notified, to offer tech-related prognostications.

The Path to Playing Offense vs Cyberattackers Requires Communicators to be Conveners

December 1st, 2021 by

Ray Kerins has held senior communication positions at Merck, Pfizer and most recently at Bayer, where he was SVP, head of corporate affairs. We talked to him about the keys to fighting cybercrime.

For Teams Large and Small, There’s No Substitute for Crisis Plans and Tools

November 16th, 2021 by

While smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.