Digital & Technology

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.

The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.

Marketing research has shown that 68% of Google searches are “no-click” because, instead of clicking a link to your website, users are content to read through the AI search summary Google now presents at the top of most search results.

When a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.

PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.

The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.

PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.

Two things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.