Digital & Technology


A Mixture of High- and Low-Tech Solutions Can Overcome Deepfakes

November 15th, 2022 by

 As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.

Explainer: What is the Metaverse?

November 8th, 2022 by

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.

PRNEWS chats with Ketchum representatives on LinkedIn about measurement strategy for 2023.

[VIDEO] PRNEWS Live Talks Measurement for 2023 with Ketchum

November 1st, 2022 by

With the word “recession” looming over the U.S. economy, Ketchum provided insight into how measurement and data-driven planning can optimize strategy.

How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload 

October 26th, 2022 by

AI offers PR and marketing tremendous potential for providing useful business insight. Yet applying AI without proper consideration for useable results will yield unmanageable data sets.

Integrated Marketing Needs PR. And Now!

October 3rd, 2022 by

It’s imperative that PR be part of integrated marketing. Making that happen requires that PR focus more on measurement, technology and critical thinking, writes Anna Ruth Williams.

Communicators: Prepare Now for a (Potential) Federal Data Protection Law

August 23rd, 2022 by

The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.

Economic Arguments Propel AI into PR Crisis, Yet Human Element Remains Key

August 16th, 2022 by

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

Bellabeat cofounder and PRNEWS discuss privacy, communications and women's health trackers on LinkedIn Live.

[VIDEO] PRNEWS Talks with Bellabeat About Privacy, Communication and Women’s Health Tech

July 12th, 2022 by

PRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.

Hurry Up and Wait: Data Privacy for the Communication Professional

May 24th, 2022 by

The pace of change for privacy regulations shows no signs of slowing in 2022 or in the years ahead. The patchwork of state-level laws in the US will present a daunting compliance challenge for communication professionals, not only for corporate communicators but for PR pros in firms, those they represent and their businesses. Here, we offer a brief update on recent changes and what is ahead.

GAAD: A Day to Add Accessibility into Content and Communication

May 18th, 2022 by

While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.