Writing

LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”

This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search. 

Pope Francis was known for many things including his humility, compassion and willingness to confront difficult issues. Perhaps one of his most enduring legacies is how effectively he communicated.

Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.

The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?

PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.