Media Relations

Ford Explorer Men's Edition commercial released in honor of women auto innovators

PR Roundup: Pitching Rebounds, Ford’s Ode to Women, Mercyhurst Deflects

March 16th, 2023 by

Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.

businessperson with lightbulb

Why Thought Leadership is Key for Impact Companies

March 15th, 2023 by

Driven by a commitment to deliver social and environmental benefits, impact companies often have complex technologies or business models that directly challenge received wisdom.

Gen Z on phones

New Ways of Reaching Gen Z

March 6th, 2023 by

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

NFL football

Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job

January 31st, 2023 by

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?

January 19th, 2023 by

Can technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.

screenshot of prince harry and anderson cooper on 60 minutes

Buckingham Palace’s ‘No Comment’: Should Media Hand Over Stories for Review?

January 10th, 2023 by

In the wake of Buckingham Palace’s ‘no comment’ on Prince Harry’s “60 Minutes” interview, we asked: Should you see content before commenting on it? A small majority said yes, it’s fair to ask to review material before commenting.

young men and women use news application on mobile phones and laptop

Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms

January 9th, 2023 by

With fewer reporters covering more beats, PR should consider offering background briefings on complex topics, panelists said during a PRNEWS event. But be authentic; don’t disguise a pitch as a background briefing.

vector illustration of businessman looking forward to 2023

PR Predictions for 2023 from the PRNEWS Team

December 22nd, 2022 by

As we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.

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The Role of Influencers in Regaining Consumer Trust in News

December 21st, 2022 by

We ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.

newspapers lined up

Pitching Successfully in the ‘News-You-Can-Choose’ Media Environment

December 21st, 2022 by

Today’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.