Media Relations

PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.

Jason Spells, an ESPN on-air personality who’s been in the game for years, offers first-hand insights into what has changed in media and what still moves the needle.

Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.

Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.

From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.

Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.

Understanding what journalists don’t want is just as important as understanding what they do want.

PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.

Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis.