Media Relations


Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?

January 19th, 2023 by

Can technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.

screenshot of prince harry and anderson cooper on 60 minutes

Buckingham Palace’s ‘No Comment’: Should Media Hand Over Stories for Review?

January 10th, 2023 by

In the wake of Buckingham Palace’s ‘no comment’ on Prince Harry’s “60 Minutes” interview, we asked: Should you see content before commenting on it? A small majority said yes, it’s fair to ask to review material before commenting.

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Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms

January 9th, 2023 by

With fewer reporters covering more beats, PR should consider offering background briefings on complex topics, panelists said during a PRNEWS event. But be authentic; don’t disguise a pitch as a background briefing.

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PR Predictions for 2023 from the PRNEWS Team

December 22nd, 2022 by

As we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.

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The Role of Influencers in Regaining Consumer Trust in News

December 21st, 2022 by

We ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.

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Pitching Successfully in the ‘News-You-Can-Choose’ Media Environment

December 21st, 2022 by

Today’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.

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How Citizens’ CCO Captures Earned Media for Yet Another NYC Bank

December 20th, 2022 by

With a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens’ new CCO. In addition, we asked about communicating during a recession.

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We Asked ‘What’s Your PR-Related Wish for 2023?’ Here’s What 30 Communicators Said

December 13th, 2022 by

The end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.

How Good Sportsmanship and Space Exploration Benefit PR Storytelling

December 12th, 2022 by

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

A Winning Formula for Media Placements: SEO, Backlinks and ‘BEO’

December 7th, 2022 by

PR pros know using unethical shortcuts to gain earned media isn’t useful long-term. Instead, add Brain Engine Optimization (BEO) and backlinks to your SEO toolkit makes for a much better approach.