To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.
Media Relations
How to Stay Focused During This Period of Tech Media Disruption
February 29th, 2024 by David BarkoeThe rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.
How Communicators Find Success With Podcasts
February 27th, 2024 by Nicole SchumanWith podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience.
PR Roundup: Nikki Haley’s Stunt, Adult TikTok Use, and Misinformation Lessons from the Nutrition Industry
February 22nd, 2024 by Nicole SchumanPR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media.
How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid
February 16th, 2024 by Tara SmithOutmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.
Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos
February 13th, 2024 by Eric RoseBy incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.
TikTok News Anchors: A New Frontier for PR Professionals?
February 1st, 2024 by Nicole SchumanThis shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot.
PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby
January 25th, 2024 by Nicole SchumanWe examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga.
How Many Target Audiences is Optimal for a Media Placement?
January 22nd, 2024 by Dustin SigginsMedia exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.
Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins
January 9th, 2024 by Arthur SolomonBecause of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.