In light of the Jan. 6 violence at the U.S. Capitol and the social, racial and economic unrest of 2020, we asked Cristina Alesci, Chobani’s first chief corporate affairs officer, how CEOs are thinking about promises many companies made last year, as well as what a veteran journalist brings to a corporate setting.
Corporate Social Responsibility
Many agencies and practitioners already have attempted to predict what corporate responsibility and purpose look like for brands in 2021, but the time for pontification is over.
Now, we must be unapologetic in our expectation for companies to step in when governments fall short. This tenant of corporate responsibility was brought to the forefront with Twitter and Facebook announcing they’d banned former president Trump–permanently and indefinitely, respectively–from their platforms.
Pizza Inn took a stand on the 2020 presidential election, stating that it’s unsure if the contest was legitimate. It’s a stance that a significant portion of the public disputes, in addition to several dozen court cases that upheld the election. Why would a brand intentionally alienate potential customers?
Finding ways to authentically share news of your CSR programs with key audiences can be a challenge. It’s not as simple as just telling people what you’re doing. Communicators need to personalize their brand’s CSR activities to key audiences and explain why they matter.
Just when you thought you understood the complexities of the relatively new California Consumer Privacy Act (CCPA), on Election Day 2020, voters in the Golden State decided to take CCPA even further. By a wide margin (56-44 percent), they approved the California Privacy Rights Act (CPRA). Think of this new package as CCPA 2.0. There is a lot to unpack in this new law and how it might influence communicators and their clients doing business in California.
Philanthropy always played a significant role within PR—and vice versa. A public figure or corporation wants the right PR campaign for a favorable image through philanthropy. Nonprofits need campaigns and influencers to raise awareness.
In these turbulent times it’s important for brands to acknowledge their mistakes. It’s even more important for brands to audit their mission, policies and content to see if they meet modern-day culture and standards. Disney took this to heart as racial and social justice issues bubbled up to the surface during the past few years. Evaluating its content, Disney has placed warnings on some shows and films in an effort to head off potential issues with audiences.
Communicators gathered virtually Thursday to celebrate the honorees for the PRNEWS CSR & Nonprofit Awards program, sponsored by 3BL Media. “In the midst of a global pandemic and social unrest, corporate social responsibility has never… Continued
Awareness months seem like a win-win for brands and organizations. And they can be, assuming they are undertaken with honest intentions. One of the areas that grass-roots group Breast Cancer Action fights is brands and public officials highlighting Breast Cancer Awareness Month for the wrong reasons.
PRNEWS lost an important member of its family this time last year when Melissa Hoffmann, content director since early August 2018, passed away suddenly in Manhattan. The PRNEWS staff remember her as a passionate and compassionate editor and person. A recurring theme with PR pros and others who reminisced about Melissa was her enthusiasm for people and PR. We reprint an appreciation originally published last year at this time.