Social Media & SEO

image_pdfimage_print
Santa responding to people on social media with his laptop

How to Prepare: Brands, Social Media and the Holidays

November 22nd, 2022 by

PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays. 

Ukrainian President Zelenskyy speaks at podium

How Ukraine’s Social Media Playbook Bolsters Western Support

November 10th, 2022 by

Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.

Twitter blue checkmark on phone

What Do Twitter’s Blue Check Mark Changes Mean for Brands?

November 8th, 2022 by

Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.

Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the Category

September 30th, 2022 by

Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.

Delicate Balance: PR Sees Vetting, Contracts and Creative Freedom as Best Approach with Influencers

September 30th, 2022 by

In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.

How Cox Communications Deploys a Framework on Social Issues

September 27th, 2022 by

Cox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.

‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in August

September 6th, 2022 by

There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms

Why Part of Georgia-Pacific’s Social Media Team Sits within Communication

September 2nd, 2022 by

In this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.

Explainer: What is a Bounce Rate?

August 31st, 2022 by

We look at the definition of bounce rates and how they apply to communicators.

pumpkin spice latte

Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?

August 30th, 2022 by

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.