Social Media & SEO

image_pdfimage_print

A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board

May 5th, 2021 by

How would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.

Influencers Rule on Mother’s Day Promos, But 2021 Consumer Engagement Off 60% vs 2019

May 5th, 2021 by

Shareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s pre-pandemic figures across Facebook, Instagram and Twitter.

social media icons on keyboard

Communicators Urged to Think Strategically About Social Platforms

April 21st, 2021 by

At The Social Shake-Up Spring Tune-Up virtual event, social media pros working at brands, agencies and in-house at platforms shared their insight on social media approaches and channels, from Clubhouse to TikTok. Here are top takeaways from the event.

Burger King

Burger King UK’s Whopper of a Tweet Provides Lessons in Diversity and Humor

April 20th, 2021 by

One of the most difficult moments for crisis communicators is knowing when, or even if, to react. Once you decide to act, finding a proper response is critical. The backlash against Burger King UK’s tweet was immediate. The company, though, seemed to forget a motto it used for 40 years: ‘Have It Your Way.’ Instead, after choosing to respond, it doubled down with explanations.

The State of Social Media Investment slide

Majority of Executives to Increase Social Spending Over Next Three Years

April 8th, 2021 by

For many stuck at home in 2020, social media provided one of the only ways to continue exploring the outside world. According to a report by Hootsuite and We Are Social, social media usage increased by 13 percent this past year. It should come as no surprise that new research by Sprout Social shows that 91 percent of executives anticipate their social budget will continue to increase over the next three years. Nearly half expect to bump spending by 100 percent. 

influencer marketing

When Deciding on an Influencer, the NFL Eyes Passion, Values

April 6th, 2021 by

When it comes to influencers, does size matter? Do you go with a major celebrity or a micro-influencer, who has relatively few but intensely loyal followers? For the NFL’s Jesse May, manager of influencer & entertainment marketing, an influencer’s alignment with and passion for your campaign are deciding factors. She explains in this brief Q&A ahead of her April 21 appearance during The Social Shake-Up Virtual Spring Tune-Up.

baseball

Despite Positive Sentiment for Baseball’s Return, 2021 Consumer Engagement Drops 14% vs 2020

April 6th, 2021 by

With Major League Baseball’s full, 162-game season returning and fans allowed in stadiums for the first time since Oct. 2019, you’d assume social media would be awash with baseball-related posts. A PR maxim, though, says it’s best to test assumptions.

smoothie bowls

‘Love of our Brand’ Prompts Ninja’s Choice of a Micro-Influencer for its Smoothie Bowl Sommelier

April 6th, 2021 by

Creativity and authenticity also are at the heart of Ninja’s social media search for a Smoothie Bowl Sommelier. After a nationwide search in late January, Ninja chose Gillean Barkyoumb, a registered dietician with 8,000 followers on Instagram. We asked Sasha Hartman, SVP, director, global creative and digital at SharkNinja, about why Ninja chose a micro-influencer and specifically Barkyoumb.

illustration of woman at computer seeming overwhelmed

Setting Boundaries Can Help Social Media Managers Avoid Burnout

March 26th, 2021 by

As The Social Shake-Up Virtual Spring Tune-Up is set for April 21, we offer introductions to some of its scheduled speakers. In this Q&A, Dropbox social media head Susan Chang offers advice to social media managers about avoiding burnout. One of the tips she advocates is setting boundaries.

hamburger

Lessons from Burger King’s ‘Whopper’ Start with ‘Know Your Audience’

March 22nd, 2021 by

Burger King UK’s recent misstep on International Women’s Day is well known. One of the takeaways, writes Yonder CMO Lisa Roberts, comes from a basic principle: Know your audience. Roberts, though, goes beyond the usual interpretation of that communication maxim. In addition, she emphasizes the importance of planning for something to go wrong and reacting quickly.