A PR Guy Who’s Grateful this Thanksgiving for Jaclyn Smith

November 24th, 2021 by

As we approach Thanksgiving, we offer an essay that expresses one PR pro’s gratitude for the industry. It’s our way of wishing you a wonderful holiday.

Business Beware: Consumers Judging How You Handle Global Health Crisis

November 16th, 2021 by

Companies are collections of people. So, one way to judge them is how they measure up during challenges, or a crisis. A Salesforce survey of 12,000 global consumers and 3,600 B2B buyers provides evidence.Polling people during the first year of the COVID-19 pandemic, the survey found 90 percent say how a company acts during a crisis demonstrates its trustworthiness.

Business Communicators Must Play a Role in Elections…Again

November 16th, 2021 by

There used to be a belief that businesses could, and indeed should, stay away from the campaign trail. Sure, they donate to candidates and often have lots of lobbyists. But, it was not seen as their role to try and support or strengthen the democratic process itself. That all changed in 2020.

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‘Fall Back’ Deals with Bad Reputation as Daylight Savings Time Ends

November 5th, 2021 by

The majority of public opinions regarding standard time are not pleasant. Winter can be long, and it’s tough to end working for the day when it’s already dark out without Daylight Savings Time.

How to Avoid Being the Next ‘Instagram Kids:’ A PR Approach to Product Reputation Reviews

November 1st, 2021 by

Given that a company of Facebook’s clout and perceived indifference to public scrutiny seems worried about product-related backlash, it follows that communicators at all organizations should consider reviewing products and services prior to launch. As such, we asked PR pros to assess the state of reputation reviews.

Attack, Deny or Accept? Facebook Pondering Best Path in New Crisis

October 19th, 2021 by

Like many social media platforms, Facebook is no stranger to reputation crises. How Facebook and other companies have managed them offers lessons in how to (and not to) address stakeholder concerns and shore up reputation when the proverbial excrement has collided with the rotating blades.

Regaining Trust Mixes Patience, Owning Mistakes and Authentic Communication

September 20th, 2021 by

While a few crises never seem to end, often with good reason, companies and organizations eventually need to return to relatively normal footing. That’s when a priority for communicators is helping regain external and internal trust.

‘Jeopardy!’Host Selection Process Fails to ‘Walk The Talk’

September 20th, 2021 by

While fans, management and owners of the second-highest-rated syndicated game show knew Trebek’s time was short, his off-the-charts ability to live and work for months with pancreatic cancer might have provided a false sense of security. That’s one way to explain a series of fumbles and flip-flops, including one last week, to name Trebek’s permanent successor.

Reputation Building is Bottom Up and Top Down, and Requires Internal, External Communication

September 3rd, 2021 by

Shaffra Gray-Read, senior reputation manager for KFC (UK & Ireland), talked with PRNEWS about her interest in diversity & inclusion as well as her penchant for using data.

Ethics Work Best When Reinforced as a Constant State of Mind

September 1st, 2021 by

At PRSA, September is Ethics Month, a time when we specifically focus on and celebrate our Code of Ethics, which is at the heart of what we believe in as communicators as well as how we practice our craft every day.