Reputation

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Defending Southwest’s Response: Strategic PR is What You Do, Not What You Say

January 27th, 2023 by

Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance

January 26th, 2023 by

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

[VIDEO] PRNEWS Live Dives Inside Edelman’s New Trust Barometer for 2023

January 19th, 2023 by

In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s

January 12th, 2023 by

The media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.

Southwest Airlines Boeing 737

Can Southwest Airlines Recover from Its Latest Crisis?

January 5th, 2023 by

Once a terrific airline with a loyal customer base, Southwest took a major hit last month. Recovering its reputation will be a challenge.

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Mixing Tech and Elbow Grease Help Find Trusted Influencers

January 4th, 2023 by

Vetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.

adidas

Protecting Companies from Being Victims in the Next Ye Controversy

December 19th, 2022 by

Influencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.

Why Leaders Need Communication Training and How to Do It

December 15th, 2022 by

Last-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.

When Unbiased Clarity is at a Premium: Handling Strike-Related Communication

December 6th, 2022 by

Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.

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How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper’s

December 5th, 2022 by

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper.