Diversity, Equality & Inclusion

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How Communicators Can Help Educate America on AAPI Heritage

May 5th, 2021 by

Misinformation and misrepresentation are partly responsible for the rise of hate and violence against Asian Americans. During Asian American and Pacific Islander Heritage Month, communicators can help bring awareness to stories and struggles of a community that continues to be a target of hate.

Advice for the First George Floyd Anniversary: Communicate Authentically and with Purpose

May 5th, 2021 by

The one-year anniversary of George Floyd’s killing occurs this month. In anticipation, communicators are pondering several scenarios.

PR Headed in Right Direction on Diversity, Empathy and Ethics, Though Long Road is Ahead

May 5th, 2021 by

At a time when diversity, equity, and inclusion (DEI) should be the norm in organizations, it is not. A new survey from the University of Georgia (UGA) and PRNEWS shows a consistent shortfall on diversity-related efforts.

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As Disney is Criticized for ‘Wokeness,’ Some PR Pros Like New Direction

April 26th, 2021 by

In an opinion column headlined, “I love Disney World, but wokeness is ruining the experience,” Jonathan VanBoskerck expressed frustration with the Disney theme park. In response to newly relaxed policies around employee dress and changes to rides like Splash Mountain, VanBoskerck claims Disney has taken a politically motivated “woke scalpel” to its park. PR pros argue Disney’s efforts are morally and strategically sound.

LinkedIn Live With PRNEWS

[VIDEO] Julie Ulrich of Idaho National Laboratory on Building an Inclusive Workforce

April 22nd, 2021 by

PRNEWS welcomed Julie Ulrich, Idaho National Labs communications strategist, to discuss recent communications campaigns promoting a diverse and engaged workforce.

PRSA Gets Proactive, Adds Resources on Disinformation and DEI

April 20th, 2021 by

PRSA added a 4-pronged information asset to its site today with a resource called Voices4Everyone. It addresses issues communicators need to navigate today’s climate, including disinformation/misinformation and D&I. PRSA says it will update resources regularly with new and curated content.

Survey Notes Diversity Issues, Importance of Leaders in ‘Sticky’ Crises

April 20th, 2021 by

“Sticky” crises require near-immediate response and might compel crisis managers to explore and understand emerging crises’ breadth and scope. These additional complexities and communication demands influence the way crisis managers prepare for crises. Leadership requirements during sticky crises and diversity were some of the areas examined in a survey from Crisis Insider parent PRNEWS and UGA’s Crisis Communication Coalition. More than 400 PR pros were surveyed in early spring 2021. We provide several highlights.

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[VIDEO] Jenan Matari of Victory Public Relations on Inclusive Ramadan Campaigns

April 14th, 2021 by

PRNEWS Live welcomed Jenan Matari, director of accounts at Victory Public Relations. Jenan discussed inclusive messaging, recent campaigns to promote Ramadan and the importance of marketing to the Muslim population.

diverse workforce

Early Data in CI-UGA Survey Show Differences in PR Pros’ Views of DEI

April 6th, 2021 by

Early data shows how communication executives and PR pros assess complex and challenging industry-wide issues (e.g., workplace health, ethics in conflict management, and diversity, equity and inclusion [DEI]) .So far, the preliminary data show significant differences related to the perceptions of a diverse workforce.

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While All PR Efforts Begin with Research, Inclusive Campaigns Require Special Preparation

April 6th, 2021 by

Diversity and inclusion continue to be at the forefront of necessary change in the PR industry (and beyond). As such, communicators should be crafting inclusive messaging. Among their considerations should be race, gender and identification, sexual orientation, religion and disability, along with other factors. To create inclusive messaging, PR pros need to look beyond their unintentional biases.