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Jason Spells, an ESPN on-air personality who’s been in the game for years, offers first-hand insights into what has changed in media and what still moves the needle.

Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.

PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.

On LinkedIn, job postings that mention “storyteller” have doubled over the last year.

Marketing, advertising and PR teams are navigating a minefield of political polarization, AI acceleration, shrinking budgets and a disconnected hybrid workforce, as well as a decreasing prioritization of inclusion and belonging.

PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.

Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.

Most people do not network on an ongoing basis, let alone college students who are not sure what the word networking means.

From an Air Canada air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness—this week’s PR Roundup covers timely moments and data for all communicators to learn from.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.