During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation. Yet, in many cases, others can do a far better job of explaining who you are and what really happened.
Stories by Brett Bruen
Find the Best SpokespersonJune 15th, 2021 by Brett Bruen
Defending Against DisinformationApril 20th, 2021 by Brett Bruen
Information warfare is no longer a problem just for governments. Increasingly, companies find themselves targeted. Few have adequate defenses. As the threat expands, developing the capability to counter disinformation needs to be at the top of your to-do list.
What Brands Can Learn From International Political CrisesMay 1st, 2017 by Brett Bruen
What if we could change the course of the next crisis before it got out of hand? Speaking with people in and out of government, I came to believe that we were missing our moment of maximum impact. If we pre-constructed some of what I began calling counter-crisis capabilities (CCC), they could be ready when problems started to percolate. We might reduce the frenzy factor, increase our focus, and enhance performance, argues Brett Bruen, a former White House official.