Stories by Courtney Lukitsch

The pay wage gap in the public relations industry has recently received a lot of attention. There is no denying that the PR industry is predominantly comprised of women in the workforce—70% of the workforce, to be exact. Yet women hold 30% of C-level positions in the industry, according to the Holmes Report. How can a change occur? Many women, especially in the public relations industry, are establishing their own businesses and capitalizing on entrepreneurship to find success.

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.