Stories by Chris Seymour

Winner: Golin on behalf of Astellas – #pass4prostate: Astellas’ unlikely match to raise awareness for prostate cancer Pharmaceutical company Astellas exists within an industry of established brands that carry a high degree of consumer recognition.… Continued

Winner: Raytheon Integrated Defense Systems – Poland Patriot Social media, especially the use of Twitter, played a huge role in connecting this campaign’s messaging to key influencers and the Polish Ministry of Defense (MOD). Raytheon… Continued

Winner: Baylor Scott & White Health – #HeartTXLive: First-ever Live Tweet of a Heart Transplant Baylor Scott & White Health’s corporate public relations and social team planned a live tweet of a heart transplant surgery,… Continued

Winners: Bayer Corporation – Bayer Gets Scientifically Social and Hyatt Hotels – How Hyatt Uses Social Customer Service to Better Care for Guests Bayer Corporation – Bayer Gets Scientifically Social With this campaign, the Bayer… Continued

Winner: Hyatt Hotels – It’s Good Not To Be Home In 2015, the Hyatt Regency brand launched its largest-ever integrated marketing campaign, aiming to increase brand awareness and trial. The campaign was based off of… Continued

Winner: Experian – #CreditScope With its #CreditScope streaming program, which shares best practices when it comes to credit and personal finance, Experian saw an opportunity to expand its successful weekly #CreditChat on Twitter and Blab… Continued

Winner: MasterCard Worldwide Communications – MasterCard EMV Makeover Video Series With the October 2015 fraud liability shift looming, there was a growing concern in the industry that small and local businesses were being left out… Continued

Winners: Beth Israel Deaconess Medical Center – Shake It Off and SheKnows Media – #HatchKids Beth Israel Deaconess Medical Center – Shake It Off Every year, the flu virus leads to 200,000 hospitalizations and 36,000… Continued

Winner: Mars, Incorporated – M&M’S Red Nose Day Campaign Social media—and hashtags specifically—were king in this campaign, as M&M’S partnered with a wide array of influencers to share its messaging and #MakeMLaugh. The objective was… Continued

Winner: EC Hispanic Media – Pinterest Case Study 70 million people are searching every day on Pinterest for inspiration. Catching people when they’re most receptive to new products is an advertiser’s dream. One of the greatest… Continued