Stories by Chris Seymour

Winner: Taco Bell Foundation—”Potential” Campaign The Taco Bell Foundation aimed to start a social media movement to empower teens to recognize their potential and graduate high school. Starting last June, the Taco Bell Foundation launched… Continued

Winner: Children’s Miracle Network Hospitals—Champions for Children’s Hospitals The Champions Ambassador Tour is part of an annual program designed to generate awareness of Children’s Miracle Network Hospitals (CMN Hospitals), the important work of its 170… Continued

Winner: 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick —#GivingTuesday: The Day the World Gave Back Black Friday. Cyber Monday. #GivingTuesday! We… Continued

Winner: Taco Bell Foundation—”Potential” Campaign Taco Bell is a brand with a purpose, and works hard every day to help others get a little more out of life—and empowering teens is a big part of… Continued

Winner: U.S. Green Building Council—Top 10 LEED States The U.S. Green Building Council’s (USGBC) Top 10 States for LEED campaign is one of the organization’s most important and highly visible public affairs campaigns, and it… Continued

Winner: Girl Scouts of the USA—Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program In 2014, Girl Scouts of the USA (GSUSA) launched “Digital Cookie,” a groundbreaking addition to its iconic cookie program, adding… Continued

Winner: Havas PR North America—Moving Mountains to Draw Attention to Sacred Navajo Land In northern Arizona, the majestic San Francisco Peaks are among the most sacred of all places to the Navajo Nation. They are… Continued

Winner: AICR/Williams Whittle—CANcer PREVENTion: Together We Can The American Institute for Cancer Research (AICR), as part of the World Cancer Research Fund International Network, recently completed a brand refresh project that resulted in new master… Continued

Winner: Weber Shandwick on behalf of UNICEF—Real-Time Content Studio at the UN General Assembly During the UN General Assembly last fall, Weber Shandwick launched a real-time content studio to produce engaging graphics and videos telling… Continued

Winner: Girl Scouts of the USA – Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program Girls Scouts of the USA already teaches young women and girls numerous skills to be successful in life,… Continued