Stories by Chris Seymour

Winner: Jack Morton Worldwide – LEGO Secrets to Reveal Leading up to the TV launch of LEGO’s series “The Yoda Chronicles” on Cartoon Network, Jack Morton Worldwide needed to raise awareness and boost brand perception… Continued

Winner: U.S. Postal Service – Postal Facts 2014 Postal Facts is a free, annual publication created primarily for the media and Postal Service stakeholders, but it is also provided to Members of Congress, business customers… Continued

Winner: MMK – P&G Thank You Mom Campaign The MMK/P&G Thank You Mom Campaign for the Sochi 2014 Olympic Winter Games celebrated not just the athletes but the moms who made their journey possible. The… Continued

Winner: Marina Maher Communications – No Woman Should Die Giving Life:  Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality Every day approximately 800 women die from complications during… Continued

Winner: Weber Shandwick on behalf of Mattel – Barbie #Unapologetic For 55 years, Barbie has been the doll that lets girls imagine themselves as everything from pop star to president. Yet critics have overpowered her… Continued

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle and Edelman sought to engage consumers by creating an interactive mobile game to encourage curiosity about how food is raised. Accompanied by a short-film of the same… Continued

Winner: MSLGROUP – Recycle RenCen: How GM Eliminated an Entire Zip Code’s Daily Waste GM has 111 sites globally that are landfill-free, and while each facility has had its own unique waste streams and challenges… Continued

Winner: Kristen Daly – Boston Marathon Bombing As a result of the work of Kristen Daly and her colleagues at The Goodwin Group, Carlos Arredondo has been referred to as the “Comforter in Chief” of… Continued

Co-Winner: MSLGROUP – Wine to Water: Miracle Machine It was an elaborate hoax for a very real cause. The Miracle Machine promised to turn water into wine in the comfort of one’s home in just… Continued

Winner: Hilton Worldwide – DoubleTree by Hilton DTour To create a better way to plan and share trips, Hilton worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks… Continued