Stories by DAVID HAGENBUCH

A professor of marketing provides insight on how to improve the communications skills of your team by using classroom assignments meant to do the same for college students.

With social media’s ability to give everyone a chance to comment, brands must be particularly vigilant to monitor the cultural landscape. Here’s an example of a brand that thought its ad for athletic footwear was in good taste. It was, except several tragic news events made it far less so. Tips on how your brand can avoid a similar issue.