Stories by Erika Bradbury

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Setting Up a Team of One for Success in Media Outreach

October 20th, 2021 by

Building a communication structure when you’re a team of one isn’t easy. We asked Taya Jarman, communications director, Institute for Public Health Innovation, how she’s doing it.

What to Do When You Find Yourself Advising a Company That Lacks a Crisis Plan, PR or Media Relations Pros

October 19th, 2021 by

This month’s question stems from a scenario we heard about recently. A crisis communicator entered a potential crisis situation. The crisis pro didn’t know the company. He discovered it lacked a crisis communication plan. In addition, it did not have PR pros or media relations personnel on staff.

Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast

October 5th, 2021 by

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?

Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products

October 1st, 2021 by

In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.

Why PR Should be Part of Your Start-Up’s Initial Investments

September 21st, 2021 by

With the flood of new direct-to-consumer brands to market, some startup founders might question whether they need, or could vastly benefit from, PR. As entrepreneurs evaluate their business strategies and budgets for how to launch and grow their brands, where to spend branding dollars is among the top of the list. With so many areas to consider, from digital ads to social media content, one that may feel a bit more elusive is PR.

Is it Ethical to Pitch Positive Stories to Help Deflect Attention When You Anticipate a Crisis is Looming?

September 20th, 2021 by

This month’s reader question asks whether it’s ethical to pitch positive stories as a way to deflect attention when you suspect a crisis is about to hit your organization.

Prompt Action, Transparent and Sequenced Communication with all Stakeholders Essential in Food-Related Recalls

September 20th, 2021 by

A national food distributor discovers potential contamination. The company initiates a recall. David Ball of Ball Consulting Group explains what happens next.

Education about Multiculturalism in the Deaf Community is Key to Communication

September 7th, 2021 by

In a broad-reaching conversation via virtual roundtable, we discussed the impact the pandemic has had on the deaf community, the lessons learned about communicating during crises,  how so-called mainstream communicators can work to make accessibility part of their DEI conversations and what corporations looking to embrace DEI and accessibility should do to push forward inclusive campaigns.

More than 30% of Consumer Engagement on Mask Mandates This Year Came in Just 30 Days

September 1st, 2021 by

Social engagement around mask mandates peaked several times this year. Content mentioning mask mandates generated nearly 24 million consumer actions this year, with more than one-third (7.7 million) occurring between 7/26/21 and 8/25/21,

Proper Social Media Governance Can Protect Your Organization from Legal, Reputational Risk

August 17th, 2021 by

With the in-person Social Shake-Up Show coming Sept. 22-23 in Atlanta, we’re giving readers and soon-to-be attendees a chance to meet members of this year’s speaker roster. In this interview, we meet #SSU2021 speaker Mara Butts, PR pro and social media strategist at Hexagon, who will focus on the importance of internal social media policies and how to identify high-priority governance issues—the main subjects of this brief interview.