Stories by Iris Dorbian

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but… Continued

You’re the PR pro at a technology company. The engineering team has had initial success with a new product and timing is right to launch. You have recommended a media tour. Next thing you know,… Continued

There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned… Continued

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing… Continued

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

According to a  Alloy Media + Marketing’s 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year … Continued

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This… Continued

Everyone expects journalists to be pushy. To a significant extent, that’s their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting… Continued

We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out… Continued

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued