Stories by Ian James Wright

There are a lot of little things that can add up to a big difference.

Creating an organization is like creating a living thing; don’t forget to give it reflexes to help it survive.

Good PR begets good PR for Taylor, and for you.

Vox is the newest brand to branch out into a new frontier of visual communication.

This ain’t your father’s crisis PR. It’s time to adapt.

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.

Look before you leap. Video is important, but not something you should take on without a plan.

It’s not too late to get in on the ground floor with Periscope and Meerkat.

You need to see both the forest and the trees when it comes to knowing what you want.