In our regular feature on trends in PR, an Aflac executive whose portfolio includes reputation building discusses how brands are putting increasing importance on reputation and CSR activities. He provides a look behind the scenes of how Aflac improved its reputation scores by expanding perception of its CSR activities.
Stories by Jon Sullivan
How Aflac Raised Its Reputation Pulse Score for Its CSR Initiatives
April 24th, 2017 by Jon SullivanGetting Better at Doing Good: How Aflac Transformed its CSR Program
February 20th, 2017 by Jon SullivanAs someone old enough to remember the 1980s, I pondered a question while organizing my thoughts before putting figurative pen to paper to write this article: In our age of social media, would today’s youth be able to comprehend J.R. Ewing of the old Dallas series? (Hint: Think Billy the Kid in a board room, only less ethical.)