Stories by LISA ANN PINKERTON

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Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis

March 16th, 2023 by

When reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent. Our author provides steps SVB should have taken to communicate

Knowing the C-Suite’s Views is Key for Successful Media Relations

April 4th, 2022 by

Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.