Stories by Melissa Hoffmann

It was a nightmare scenario for Jennifer Giglio. Leading communications for the Washington Nationals Ball Club, she was accustomed to player tempers flaring and even some battling and fights behind the scenes. But nothing could have prepared her for the televised altercation between closer and team “bad boy” Jonathan Papelbon and “golden boy” right fielder Bryce Harper.

Members of the IPR’s measurement commission and PR News got together with communications pros for a discussion on Twitter, using hashtag #PRChat, to discuss some of the challenges around measurement and what best practices to take into the new year.

Members of the Commission on Public Relations Measurement and Evaluation at the Institute for Public Relations point to the biggest measurement myths they’ve seen emerge as the world of PR measurement evolves. For a deeper dive on the future of PR measurement, join members of IPR and PR News for a Twitter chat on Tuesday, Dec. 4, using hashtag #PRNews.

Communicators and marketers are continually adapting and learning new digital strategies to expand their brand reach and recognition. And each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in… Continued

It’s critical to measure your communications efforts. Don’t stop there, however. With so much data available, it’s important to be certain you are measuring and reporting metrics that are relevant to your organization and the C-Suite, panelists said during PR News’ Healthcare Social Media Summit.

Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.

Lawsuits are a part of doing business, which is what makes litigation PR such a crucial part of the overall communications industry and part of every brand’s communications strategy.

But now it’s happening to your brand. You know a suit is being released publicly later today. It’s potentially damaging.

So, what should you do?

With all of the measurement options that exist, it can be easy to forget that the social platforms themselves track loads of data—but native analytics should nevertheless be a part of your measurement plan. To that end, here are some tips to best utilize them.

PR professionals from agencies around the country came together to celebrate each other at PR News’ Platinum PR and Agency Elite Awards luncheon at the Grand Hyatt in New York City on Sept. 21 to… Continued

Technology: friend or foe? For global consumers polled by We Worldwide for its Brands in Motion 2018 survey, the answer is both. Consumers value technological innovation and want brands at the forefront, but they want this innovation to be balanced by regulation and ethics.