Stories by Mark Renfree

Winner: Trend Micro/HCK2 Partners—Don’t Be That Guy Trend Micro, a global leader in security software and solutions, strives to make the world safe for exchanging digital information. It recently launched the Trend Micro Security 2015,… Continued

Winner: Weber Shandwick—PEDIGREE See What Good Food Can Do For 2014, the Pedigree brand challenged its agencies to take a new approach in showcasing real stories of dogs that have benefited from Pedigree’s support—and the… Continued

Winner: TBWA/Nissan United—Deadmau5 #OMGTR After popular DJ Deadmau5 decorated a Ferrari that he planned on using in an upcoming rally, Ferrari wasn’t pleased with the new design and sent him a cease and desist order… Continued

Winner: Levi Strauss & Co.—Chip Bergh’s Dirty Jeans Manifesto on LinkedIn Roughly 50 percent of the total water used in the lifecycle of a pair of Levi’s 501 jeans is in the cotton-growing phase and… Continued

Winner: Havas PR North America—#GivingTuesday In response to the shopping season that begins with Black Friday and Cyber Monday, the 92nd Street Y (92Y), in partnership with the United Nations Foundation, launched #GivingTuesday. The one-day… Continued

Winner: HARMAN International Industries Inc—JBL #CordFail Campaign Uses Humor to Drive Sales for Bluetooth Headphones  Targeting a wireless generation, HARMAN International, the 60-year-old company behind the iconic audio brand JBL, brought together an interdisciplinary team… Continued

Winner: Bayer CropScience, Porter Novelli and Mastermind—#Thankful4Ag Campaign  Many consumers are largely unaware of where their food comes from beyond the grocery store and are often influenced by untruths in the media, including social media,… Continued

Winner: Coyne PR on Behalf of Just Born—Targeting our Twitter PEEPS For more than 60 years, PEEPS, the colorful marshmallow chicks and bunnies made by Just Born Quality Confections, have been a staple in Easter… Continued

Winner: PMK*BNC—Audi: “Barely Legal Pawn” Typically, sponsors of the Emmy Awards receive little to no earned media attention prior to the awards show. Once the media coverage cycle begins, the Emmy conversation almost entirely centers… Continued

Co-Winner: Arby’s Restaurant Group, Inc.—Arby’s and Edelman Tip Their Hat to Millennials When restaurant chain Arby’s first approached Edelman, the perception of the Arby’s brand amongst its target demographic, especially millennials, was not a favorable… Continued