Stories by Matthew Schwartz

Winner: Health Partners Plans – Doing It Right  Health Partners, a 30-year-old nonprofit, managed care company, was eager to differentiate itself in the healthcare marketplace. In 2012 the company’s medical plans included Health Partners (a… Continued

Winner: Weber Shandwick on behalf of the National Women’s Law Center – This is Personal The National Women’s Law Center tasked Weber Shandwick to create an integrated digital campaign to equip women ages 18 to… Continued

Winner: Consumer Electronics Association  – CEA 2013 Sustainability Report The consumer electronics industry has been committed to green and sustainable practices for more than two decades. The CEA’s 2013 Sustainability Report, which was released last… Continued

Watching “Groundhog Day” is actually a great way for communicators to learn some inspiring lessons on finding that elusive work-life balance.

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.

F. Scott Fitzgerald wore many hats. He was the chronicler of the Jazz Age; author of “The Great Gatsby;” a charter member of the so-called “Lost Generation” and inveterate boozer. He also coined one of the most enduring quotes: “There are no second acts in American lives.” Well, no one is perfect. In America, second […]

Figure skater Gracie Gold and hockey player T.J. Oshie have captured the hearts and minds of fans for their performances during the Winter Olympics. Will that translate into sweetheart endorsement deals selling various products and services? And what’s in it for communicators when they align their brands with celebrity spokespeople?

The dawn of the Jimmy Fallon era on The Tonight Show pretty much went off without a hitch Monday night. Fallon showed deference to the storied NBC franchise, but, as with any changing of the guard, he’s already made some changes to the program with an eye on expanding the audience.

Following his fourth-place finish in the halfpipe final at the Winter Olympics Tuesday, Shaun White is already making noises to focus more on his music career and less on snowboarding. But if the music thing doesn’t work out, White could also try his hand at branding. He certainly has a knack for how to manage his own brand.