Stories by Matthew Schwartz

The City of Brotherly Love will be the backdrop for The Public Relations Society of America’s annual meeting, which officially kicks off this weekend. During the conference Joe Cohen, senior VP of MWW, will take charge as National Chair-Elect, PRSA, for 2013-2014. He spoke with PR News about what’s on his agenda.

Forbes Media has been at the forefront of so-called branded content, which blends advertising messages with editorial. Those consumers looking at Forbes Web pages with branded content were 41% more likely to express an intent to buy the brand compared with those who saw a regular Web page with no branded content, according to a new study by IPG Media and commissioned by Forbes. Will the study assuage those who are skeptical about branded content?

The rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ.

Winner: Marina Maher Communications – Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture For people who get to the point in life when they need… Continued

Winner: Stratasys Asks the World “What’s Possible?” with 3D Printing Stratasys was looking to position itself as a leader in the burgeoning 3D printing market, and wanted to get the word out among both engineers… Continued

Winner: Finn Partners Since launching in late 2011 Finn Partners has racked up a diverse array of clients, ranging from Blue Cross Blue Shield to Hyundai to Google Lunar X Prize. Indeed, the agency’s model… Continued

Winner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But… Continued

Winner: Deveney Communication  When Hurricane Isaac slammed into Southeast Louisiana in August 2012, New Orleans-based Deveney Communication (DC) went without electricity, phone service or access to the Web for nearly a week. But DC didn’t… Continued

Winner: GolinHarris Al Golan had recently started his own PR firm when he made a cold call to an aspiring businessman with a couple of hamburger joints. The man was Ray Kroc and the business… Continued

John Lennon had some terrific PR chops. Sure, with Paul McCartney he formed one of the most enduring songwriting teams ever. But he also had a knack for publicity and playing the media like a grand piano.