Stories by Matthew Schwartz

It’s tempting, of course, but staying at home due to a severe storm isn’t an excuse to binge watch “True Detective” on HBO or curl up with some guilty pleasure. It’s pretty much a normal workday, but with a bit of a spin on what you get accomplished.

There are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service or participate in a conversation in a manner that can help to humanize the brand. However, for every piece of […]

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up… Continued

There are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service or participate in a conversation in a manner that can help to humanize the brand. However, for every piece of … Continued

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise.

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent).

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.