Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients.
Stories by Nicole Schuman

Disney, Amber Heard Cannot Wave Magic Wand for Good PR
May 2nd, 2022 by Nicole SchumanDisney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR.

[VIDEO] PRNEWS Talks with Ryan Pintado-Vertner, CEO and Founder of Smoketown About PR and Environmental Racism
April 28th, 2022 by Nicole SchumanPRNEWS talked with Ryan Pintado-Vertner, CEO and Founder of Smoketown, LLC, to discuss work advocating against environmental racism, potential solutions for helping communities of color who are disproportionally affected by climate change and the roles communicators can play in changing the issue.

Musk’s Purchase of Twitter Stirs PR Concerns
April 25th, 2022 by Nicole SchumanYou can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology
April 13th, 2022 by Nicole SchumanSome free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging
April 7th, 2022 by Nicole SchumanA temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Twitter Properly Announces Controversial Musk Board Appointment
April 5th, 2022 by Nicole SchumanIt’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Media Relations Challenges, Opportunities of Working in Cannabis PR
April 1st, 2022 by Nicole SchumanEvery industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Keeping Women in the PR Workforce
March 31st, 2022 by Nicole SchumanWomen feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office.

[VIDEO] PRNEWS Talks with Georgia Galanoudis, NYWICI About the State of Women in PR
March 24th, 2022 by Nicole SchumanPRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.