Stories by Nicole Schuman

Consumers are stressed about the current financial market.

Financial Industry Free Fall Engages the Communicators’ Cavalry

May 10th, 2022 by

Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients. 

Disney under a microscope

Disney, Amber Heard Cannot Wave Magic Wand for Good PR

May 2nd, 2022 by

Disney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR. 

[VIDEO] PRNEWS Talks with Ryan Pintado-Vertner, CEO and Founder of Smoketown About PR and Environmental Racism

April 28th, 2022 by

PRNEWS talked with Ryan Pintado-Vertner, CEO and Founder of Smoketown, LLC, to discuss work advocating against environmental racism, potential solutions for helping communities of color who are disproportionally affected by climate change and the roles communicators can play in changing the issue.

twitter bird with megaphone

Musk’s Purchase of Twitter Stirs PR Concerns

April 25th, 2022 by

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Cam Newton put his foot in his mouth with sexist comments during a recent podcast.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology

April 13th, 2022 by

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

Cracker Jill rebrand of Cracker Jack shows inclusive packaging to support women in sports

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging

April 7th, 2022 by

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Elon Musk on SNL set, dressed in all black.

Twitter Properly Announces Controversial Musk Board Appointment

April 5th, 2022 by

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Media Relations Challenges, Opportunities of Working in Cannabis PR

April 1st, 2022 by

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Working woman stressed out on laptop while kids play in background

Keeping Women in the PR Workforce

March 31st, 2022 by

Women feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office. 

[VIDEO] PRNEWS Talks with Georgia Galanoudis, NYWICI About the State of Women in PR

March 24th, 2022 by

PRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.