Stories by Sandra Coyle

The goal of a comprehensive PR plan usually falls into three buckets: a) to increase awareness for a company or organization entering new markets, b) to increase awareness for a company or organization experiencing a slow-down in market segments or c) to increase awareness of a new product or division.

The speed of communications is ever-increasing, and new channels are constantly emerging. There’s also a greater need to micro-target messages using interconnected cross-platform campaigns to create a continuous story experience. But getting the basics right still applies.

PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart from – competitors. This is becoming true for non-profits competing for donor dollars and has been a constant for the private sector. In this article you will find steps for building and increasing global earned media visibility for your brand.

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.

The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.

You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.

It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.