Stories by Serena Ehrlich

At its initial launch, Snapchat touted the disappearance of uploaded user content as a core feature of the service. Yet this format was never really conducive to brands and advertisers that wanted to reach these audiences, but rarely had on-the-spot imagery to share. Snapchat’s recently launched Memories feature changes that scenario drastically.

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.