Stories by Steve Goldstein

Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products.

We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […]

We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […]

PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.

PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.

You only need to look at your own digital habits to know that if you’re in the business of brand communications, you need to find a way to add more visuals to your mix—and, if possible, animated visuals.

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast.

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […]

It’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.