How To

Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators.

Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater.

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.

All the training in the universe can’t prepare you for miscommunications with international counterparts.

All the training in the universe can’t prepare you for miscommunications with international counterparts.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.