How To

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation.

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation.

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.